Services

Helping your marketing and sales teams lead the way.

Plan

Prepare

Execute

To develop your strategy for a successful product or service launch or revenue generation program, CPG provides:

Market Strategy and Planning
Market Research
Offer Development
Competitive Positioning Workshops
Value Proposition Workshops
Alliance Development and Acquisition Services

To set the pace for successful sales, your team needs to be ready to tell your story well. CPG can help you with:

Sales Training and Coaching
Sales Process Development
and Alignment
Sales Tool Development

Sales Guides
Web Sites and Content
Web-based Solution Tours
Qualification Planners
Customer Presentations
ROI Calculator

Sales Force Automation Tools

To be the leader, you'll need effective inbound and outbound marketing initiatives. We provide:

Sales and Marketing Program Development
Alliance and Channel Programs
Project Management
Lead Generation

Webinars
Direct Marketing
Email Marketing

Leadership Development
Web Usability Studies
Customer Reference Programs

Result: Your value is clear, your message is compelling, and everyone delivers it consistently.

Case Study: PSC
PSC was planning a major growth initiative for their services business unit. They asked CPG to spearhead the planning, launch, and sales development process. More…

Result: Your sales team is primed for peak performance and impact.

Case Study: Telcordia
With an aggressive revenue goal, Telcordia needed to prepare Sales for new opportunities. Telcordia contacted CPG to help create a global sales training strategy and program. More…

Result: Your sales team generates more opportunities.

Case Study: CA
CA wanted to evolve it's Customer Reference Program and provide a better value proposition to their customers. They contacted CPG to develop a best-in-class program. More...