Helping your marketing and sales teams lead the way.




To develop your strategy for a successful product or service launch or revenue generation program, CPG provides:

  • Market Strategy and Planning
  • Market Research
  • Offer Development
  • Competitive Positioning Workshops
  • Value Proposition Workshops
  • Alliance Development and Acquisition Services

To set the pace for successful sales, your team needs to be ready to tell your story well. CPG can help you with:

  • Sales Training and Coaching
  • Sales Process Development
    and Alignment
  • Sales Tool Development
    • Sales Guides
    • Web Sites and Content
    • Web-based Solution Tours
    • Qualification Planners
    • Customer Presentations
    • ROI Calculator
  • Sales Force Automation Tools

To be the leader, you'll need effective inbound and outbound marketing initiatives. We provide:

  • Sales and Marketing Program Development
  • Alliance and Channel Programs
  • Project Management
  • Lead Generation
    • Webinars
    • Direct Marketing
    • Email Marketing
  • Leadership Development
  • Web Usability Studies
  • Customer Reference Programs

Result: Your value is clear, your message is compelling, and everyone delivers it consistently.

Case Study: PSC
PSC was planning a major growth initiative for their services business unit.  They asked CPG to spearhead the planning, launch, and sales development process. More…
Result: Your sales team is primed for peak performance and impact.

Case Study: Telcordia
With an aggressive revenue goal, Telcordia needed to prepare Sales for new opportunities. Telcordia contacted CPG to help create a global  sales training strategy and program. More…

Result: Your sales team generates more opportunities.

Case Study: CA
CA wanted to evolve it's Customer Reference Program and provide a better value proposition to their customers. They contacted CPG to develop a best-in-class program. More...


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