A $200 Million manufacturing firm primarily sells products, but has a strong break/fix repair capability. They want to proactively grow services revenue and revamp their marketing programs to dramatically increase the percentage of service revenue to total revenue.
CPG was hired to develop and integrate the service sales and marketing function with the core product sales business processes and developed the sales and marketing team. This comprehensive engagement included:
Conducting an organizational assessment
Defining the target market and quantifying the revenue opportunity
Developing a gap analysis
Developing marketing programs to capture the opportunity
Designing an implementation plan to immediately capture revenue
Leading the Services sales team for 6 months
The company achieved a 100% growth in services revenue within a 6 month timeframe.