Case Studies

Increasing Sales

Increase Sales and Strengthen Strategic Alliances

Develop Marketing and Sales Strategy

Market Strategy, Positioning and Increase Sales

Providing Increased Customer Value

Increase Telesales

Increase Awareness/Sales

Selling Value

Marketing Strategy

Corporate University


Increase Sales

A $200 Million manufacturing firm primarily sells products, but has a strong break/fix repair capability. They want to proactively grow services revenue and revamp their marketing programs to dramatically increase the percentage of service revenue to total revenue.

CPG was hired to develop and integrate the service sales and marketing function with the core product sales business processes and developed the sales and marketing team. This comprehensive engagement included:

  • Conducting an organizational assessment
  • Defining the target market and quantifying the revenue opportunity
  • Developing a gap analysis
  • Developing marketing programs to capture the opportunity
  • Designing an implementation plan to immediately capture revenue
  • Leading the Services sales team for 6 months

The company achieved a 100% growth in services revenue within a 6 month timeframe.


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