Sales and Marketing      


Sales and Marketing

CPG’s Sales and Marketing Services are designed to help your sales and marketing teams achieve greater results.   We focus on helping you align sales and marketing teams at the ground floor, so everyone is on the same page.

CPG helps you create solutions to address customer needs and provides you with the tools and training needed for sales to promote real value to their customers.  Our experienced resources foster tighter team communications, more effective selling strategies, and faster speed of execution. 

We help clients overcome these business challenges:


  • Develop Strategic Plans
  • Facilitate the Planning Process
  • Evaluate and Critique Plans
  • Identify Required Resources to Execute the Strategy
  • Ensure Strategic and Tactical Plan Linkage

Market Research  

  • Primary and Secondary Research  
  • Markets/Competition/Industries
  • Customer Buying Needs and Processes

Offer Development   

  • Growth Strategies
  • Value Propositions
  • Competitive Positioning

Go To Market Strategy

  • Sales Strategy, Model, Processes, and Tools
  • Marketing Strategy and Programs
  • Strategic Alliances/Channels
  • Web Content, E marketing Solutions

Sales Readiness  

  • Full Service Training Programs
  • Knowledge Assessments
  • Sales and Leadership Skills
  • Corporate Universities

Customer Acquisition and Retention

  • Web Usability Studies
  • CRM/Sales Force Automation Applications
  • Customer Satisfactions Surveys
  • Customer Reference Programs


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