Case Studies

Increasing Sales

Increase Sales and Strengthen Strategic Alliances

Develop Marketing and Sales Strategy

Market Strategy, Positioning and Increase Sales

Providing Increased Customer Value

Increase Telesales

Increase Awareness/Sales

Selling Value

Marketing Strategy

Corporate University


Develop Marketing and Sales Strategy

The company has experienced fierce competition, margin erosion and the need to offer new products. The marketing management team needed more experience and was challenged with thinking aggressively and being innovative.

Create an interactive marketing session to lay the foundation for changing the organizations focus to value driven marketing. The objective was to have a highly interactive session with the Marketing Management team. Marketing Managers needed to evaluate current and future marketing programs to ensure they are on target and will result in a positive impact to the division’s bottom line.

Focused marketing and customer service objectives and roadmap to:

  • Minimize stalled decision-making
  • Top-down selling for efficiency
  • Reduction of discounts
  • Introduction of new products
  • Sales plan to sell service value


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