The company has experienced fierce competition, margin erosion and the need to offer new products. The marketing management team needed more experience and was challenged with thinking aggressively and being innovative.
Create an interactive marketing session to lay the foundation for changing the organizations focus to value driven marketing. The objective was to have a highly interactive session with the Marketing Management team. Marketing Managers needed to evaluate current and future marketing programs to ensure they are on target and will result in a positive impact to the division’s bottom line.
Focused marketing and customer service objectives and roadmap to: