Challenge: The company has a keen focus on creating marketing initiatives that compress the sales cycle. Their web site is robust and drives many customer touches. They now want to integrate new out-bound marketing programs and provide enhanced customer content via the web site.
Solution: CPG spearheaded the development of a strategy roadmap and recommended and developed a program to integrate E mail marketing, web content, and tracking metrics.
Results:
Teradata implemented the strategy and program and added new web content. Customers and sales teams have given positive feedback and the program is expanding.
