Challenge: The company has a keen focus on creating marketing initiatives that compress the sales cycle. Their web site is robust and drives many customer touches. They now want to integrate new out-bound marketing programs and provide enhanced customer content via the web site.
Solution: CPG spearheaded the development of a strategy roadmap and recommended and developed a program to integrate E mail marketing, web content, and tracking metrics.
Teradata implemented the strategy and program and added new web content. Customers and sales teams have given positive feedback and the program is expanding.