The company is challenged with growing the managed services business to protect overall revenue and margins as well as to maintain competitive positioning with the client base. In order to accomplish their goals the company needed to closely look at their offers, competition, and their strategy to determine a course of action to address these pressures.
CPG was hired to perform a strategic Services offer assessment and a competitive analysis. CPG’s assessment was based on the following categories:
Go to Market Strategy
Completeness of Offer
Importance to Customer
Clarity of Messages
The customer made changes recommended by CPG and incorporated CPG’s recommendations into their strategic plan and sales training.