Case Studies

Increasing Sales

Increase Sales and Strengthen Strategic Alliances

Develop Marketing and Sales Strategy

Market Strategy, Positioning and Increase Sales

Providing Increased Customer Value

Increase Telesales

Increase Awareness/Sales

Selling Value

Marketing Strategy

Corporate University


Market Strategy, Positioning and Increase Sales

The company is challenged with growing the managed services business to protect overall revenue and margins as well as to maintain competitive positioning with the client base. In order to accomplish their goals the company needed to closely look at their offers, competition, and their strategy to determine a course of action to address these pressures.

CPG was hired to perform a strategic Services offer assessment and a competitive analysis. CPG’s assessment was based on the following categories:

  • Go to Market Strategy
  • Completeness of Offer
  • Importance to Customer
  • Clarity of Messages
  • Offer Packaging

The customer made changes recommended by CPG and incorporated CPG’s recommendations into their strategic plan and sales training.


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